Meet your cross-industry faculty:

Vincent BoonVincent Boon, Chief of Community, giff gaff

Vincent Boon is Chief of Community at giffgaff/Telefonica and is seen as one of the leading experts of Community Management and Gamefication in the world, with many case studies being written about his methodologies. He is also a frequent speaker and panellist in many industry events and conferences. He is responsible for all community strategy and business development at giffgaff. Through his work in Community Management Vincent has won awards for creating the Most Innovative Community and the Best Social Customer Experience Program at the 2010 and 2012 Lithium Social CRM Excellence Awards;  as well as being a Winner of the Forrester Groundswell award 2010 - Embracing category in the International Business-to-Consumer (B2C) division. Vincent has also recently won the title 2011 SuperNova Awards Winner – by Constellation Research "...celebrating explorers, pioneers, and disruptive tech heroes who successfully put new technologies to work."

Simon NicholsonSimon Nicholson, Pan-European Social Media Manager, Honda Motor Europe

Simon is responsible for leading Honda Motor Europe’s social media activities, bringing together a strategic approach across multiple product divisions and departments. Having begun his digital career at Microsoft Europe in online communications, Simon then moved to SDL, where he took on roles in social media, public relations and online marketing. As a long term fan, the move to Honda presented itself as a unique opportunity to work with such a brand. Now in his second year at Honda, Simon is still discovering the brand and enjoying the journey. Having experienced social media in multiple functions, Simon’s key interest is in the enterprise structure and systems that form the foundation for managing corporate social media activities.

Jude Brooks Jude Brooks, Digital Activation Manager, Coca-Cola GB & Ireland

Jude jumped into the world of digital back in 1999 and has worked for the hat-trick of media owners, agencies and clients. Starting out at emap plc, Jude moved to Xfm and then to Carlton Online, where she launched three award-winning websites. This led to three years at digital agency, Proximity, followed by the Head of Interactive role at 95.8 Capital FM, an exciting role, covering the entire spectrum of new media and digital marketing. Most recently, as Digital Activation Manager for Coca-Cola GB&I, Jude’s role is to champion digital opportunities by offering thought leadership and marketing expertise across the entire brand portfolio, from global super-brands like Coca-Cola, Diet Coke and Fanta through to home-grown brands like Oasis and Relentless. With the ambition to connect with consumers in the most efficient, relevant and effective way, her mantra, Jude’s Law, states that all digital comms should be useful, portable, shareable, findable and measurable.

Dave BrittonDave Britton, Head of News, Met Office

Dave Britton is Head of News at the Met Office, the National Weather Service for the UK, providing weather forecasts and warnings to the public around the clock. Dave is responsible for media relations and social media at the Met Office, working to integrate its public communications channels through traditional, social media and online channels both in and out of an emergency. Dave has worked at the Met Office for 14 years, starting as a weather forecaster before moving into Communications. Dave has a Diploma in Public Relations and is a Member of the Chartered Institute of Public Relation. Last year the Met Office won the Computer Weekly 'Best Use of Social Media in the Public Sector' award.

Dominic BurchDominic Burch, Head of Corporate Comms & Social Media, Asda

Dom grew up in Reading, but attended Leeds Metropolitan University graduating in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Saatchi & Saatchi's Cause Connection unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds in September that year. After two years with Green Flag, Dom was promoted within the Royal Bank of Scotland Group and moved south to join Direct Line as PR Manager for Motor Insurance. He had specific responsibility for road safety campaigning and helped change the law making it an offence to drive and use a hand-held mobile phone. After a further two years he returned up north joining Asda in 2002, initially as a PR manager for food. He became head of corporate communications in 2008. In his current role Dom is responsible for PR and Social Media. Dom is a member of the CIPR's social media panel, and sits on the Leeds Met's PR Degree Advisory Board.

Nicola GreenNicola Green, Director of Communications & Reputation, Telefonica UK

Nicola Green became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2. She directs all of O2’s PR and Social activity, Internal Communications, Public Affairs, Campaigning and Strategic Media Relations in the UK.  Nicola successfully helped establish the O2 Brand within the press and online media in the UK.  This included achieving board sign off to create O2’s social media team which has established itself as a leader in this space. In Nicola’s new role she established a new campaigning team within her current structure to help board members maintain a leadership positioning within the media.

Her position has seen her work on a number of award winning campaigns including, the launch and positioning of The O2 (formerly the Millennium Dome), Rugby World Cup Victory Parade, O2 Priority, O2 Wireless Festival, Big Brother, and the launch of 3G and iPhone. Prior to joining O2, Nicola worked for a number of major blue chip brands including Orange where she looked after their work with BAFTA, Glastonbury Festival and Orange Prize for Fiction as well as Dr Pepper, Flora Margarine and Organics haircare in marketing and PR roles while working for leading London agency Burson-Marsteller. Nicola is hopeful that the advances in technology will mean that an application will be created where journalists and influencers will no longer need a written press release but a simple telepathy trigger application will enable them to write exactly what she thinks. All of the time.

Bruce DaisleyBruce Daisley, Director UK, Twitter

Bruce Daisley joined Twitter in 2012 as UK Director. He previously ran Google's UK display business, growing it from 30th to 2nd largest in the market. This included work with YouTube and the Google Display Network. Prior to Google, Bruce was a Digital Director at Bauer Advertising, formerly Emap, where he ran their digital business.  He also served as Chairman of Association of Online Publishers Commercial Group from 2006 - 2008. In 2010 New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK.

Phil SherrellPhil Sherrell, Partner, Bird & Bird

Phil is an IP/media lawyer specialising in the protection of brands and corporate reputation.  He acts for a number of leading corporates, helping them to exploit their brands through advertising and marketing, and stepping in to prevent reputational damage when things go wrong.  He is currently acting in the first big UK dispute in relation to social games branding. 

Justin CookeJustin Cooke, Chief Marketing Officer, Topshop

Justin joined Topshop in September 2012 to oversee all aspects of strategic marketing, advertising, PR, VIP,VIC & Music relations, content and packaging to assist the brand on its next stage of growth worldwide. Prior to this, Justin spent six years at Burberry, serving as Global Vice President of Public Relations, VIP, Events and Copy where he worked closely with Ahrendts and Bailey on the strategy to transform Burberry into a global brand. In his early years Justin worked in the offices of Tom Ford in the Gucci heyday moving to be employee number 10 at Stella McCartney when the brand launched the eponymous label under the gucci group umbrella in 2001. Justin’s first assignment in his new role was to partner with Facebook to launch the first-ever live ‘customisation of the catwalk’ during the Topshop Unique Spring/Summer London Fashion Week show. This was Topshop’s most advanced immersive and engaging social experience yet, and brought the energy and the excitement of the iconic Oxford street store to millions of people around the world through

Twitter: @JC7777

Thomas KnorppThomas Knorpp, Digital Media Manager, Corporate Affairs, Sainsbury's

As Digital Media Manager for Sainsbury's, Thomas manages the supermarket's digital corporate communications strategy, focusing on digital media relations via the Sainsbury's corporate website as well as blog, social networking and multimedia sharing platforms. Thomas joined Sainsbury's in 2010 from AOL, where headed up Corporate Communications for AOL Germany. Thomas holds a BA in Media and Cultural Studies from Macquarie University in Sydney and an MA in Media Administration from the Freie Universität Berlin.

Craig HepburnCraig Hepburn, Global Director, Digital & Social Media, Nokia

Craig is Global Director of Digital & Social Media at Nokia, responsible for leading a world class digital and social media strategy for the worlds largest mobile phone company. Leading a team of highly skilled experts who drive the centre of digital media excellence and ensure a highest standard of strategic digital  execution along with the creation of a company wide social media framework focused on transforming Nokia into a truly social brand experience through digital innovation and social business design.

Craig has very strong background in Enterprise and Digital Content Management technologies and user experience design and joined Nokia from Open Text where as Director of Social Media Strategy he advised and consulted on social media and Enterprise 2.0 strategies for some of the worlds largest organisations including T-Mobile, Novartis, SAP, RIM, Motorola, the Canadian Government and many more. Previously, he headed up the global eCommerce and digital marketing strategy for STA Travel and is credited with delivering cutting edge technologies to enhance the online travel agency's hugely successful online presence and web solutions. This included interactive travel applications, creating award winning social media communities and web2.0 applications including the award winning travel blogs, widgets, RSS feeds and many more. Craig was also hugely influential in developing some of the earliest partnerships and social media strategies with the Facebook founders which are still going strong today.

Kai GaitKai Gait, Digital Marketing Director, GlaxoSmithKline

Kai has been described as a social business architect - working at the intersection of people, technology and business processes to utilise digital within healthcare marketing and customer engagement. His key focus is on the future of social marketing, especially within the regulated environment of the pharmaceutical industry, using digital as a way to enrich people’s lives. He lives with a passion for technology, travel, photography and experiences that leave a lasting imprint.


Jeremy WaiteJeremy Waite, Head of Social Strategy, Adobe

Jeremy Waite is the Head of Social Strategy at Adobe EMEA. He previously held the same role at TBG Digital and prior to that was Head of Social Media for Phones 4u – the UK's largest mobile phone retailer.

Past credits include working with FTSE–100 organisations such as Unilever and Centrica as well as iconic brands such as Reebok, Unilever, MTV and Kellogg’s. Jeremy is the author of ‘Sex, Brands & Rock’n’Roll’ and is in the middle of writing his next book, "Follow Me, I'm Right Behind You". You can follow him on twitter @JeremyWaite where you can ask him if he really used to be a giraffe keeper!

Marc EllamMarc Ellam, Head of Passenger Communications, Heathrow

An ambitious and results-driven Customer Experience, Contact Centre & Social Media Head/Director who prides himself on being at the cutting edge of customer experience, social media & contact centre thinking & methodology. Committed to putting the customer at the heart of the organisation & evolving strategy & process to facilitate and capitalise on the subsequent position of embedded loyalty.

Committed to evoking customer delight as I am convinced this is the new commercial point of difference in the modern marketplace. Accustomed to delivering world class customer experience, budget exceeding sales growth, operational excellence, and associated strategy, service excellence against aggressive K.P.I's & S.L.A's for demanding blue chip clients in multiple markets.

A highly skilled customer advocate who champions the cause of the customer through process reengineering & cultural approach, ultimately a model that benefits both the business & the customer.
Consistently created an environment where every colleague contribution is valued & every colleague takes ownership for the customer, his position at the heart of my cultural approach, and his associated value.

Jakob Holm KalkarJakob Holm Kalkar, Media & Digital Director, Carlsberg

Jakob is responsible for digital strategy, platform initiatives and partnerships to support digital & mobile marketing activities across the Carlsberg Group and is also leading digital work on Carlsberg's international brands. Before joining Carlsberg, Jakob was Media Director at the LEGO Company, where is he was responsible for media agency relationships and best practise in media and digital. Jakob started his career at MEC in Copenhagen and has also worked an international account director at Carat International in London.

Lars Lars Silberbauer, Head of Social Media, LEGO Group

Lars Silberbauer holds the position of Head of Social Media at the LEGO Group and is responsible for driving the global social media strategy and the execution of all major social media initiatives for the LEGO brand.

He comes from a background in digital and broadcast media from his previous position at the Danish Broadcast Corporation.
Lars has a Masters degree in Digital Media from the University of Copenhagen and a HD degree in Strategy and Business Innovation from Copenhagen Business School.

Danny RogersDanny Rogers, Editor-in-Chief, Brand Republic Group

Danny is  Editor-in-Chief of the wider Brand Republic Group, which also incorporates Marketing, Campaign, Brand Republic and Media Week.

He has been a leading media and marketing journalist for more than a decade. Danny was awarded Editor of the Year 2008 (business & professional) by the British Society of Magazine Editors. Before that Danny was Deputy Editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year. He began his career as a graduate trainee in a leading PR consultancy but went to become a journalist and a contributing editor at the Guardian and Financial Times.

amanda kamin Amanda Kamin, Head of Issues Management and Policy, Corporate Communications, Visa Europe

Amanda is a senior external communications specialist with over ten years experience in European in-house and agency roles.  As Visa Europe’s Head of Issues Management and Policy she is responsible for protecting the organisation’s reputation across all audience channels.  Amanda oversees Public Affairs outreach in Visa Europe’s Growth and Emerging Markets and communication activities in Brussels.

Her previous experience includes international roles with Motorola and Food from Britain.  Her agency background includes executing media campaigns for corporate and financial services clients, and crises management whilst at MS&L and Burson-Marsteller.  She has a BA with Highest Honours from the University of Florida in gender sociology and began her career as a writer and English teacher in Japan.

paul smernicki Paul Smernicki, Director of Digital, Universal Music UK

Paul is Director of Digital at Universal Music UK with mission to deliver the best possible music experiences and innovations for fans and artists.
His route to his current role has been a winding one, but the direction of travel always forward. After editing his own fanzine in his home town of Dundee, freelance journalism and a brief spell in the RCA press office Paul joined the Polydor press team in 1999 before going onto re-boot the Fiction Records label in 2004. From there he became Polydor’s head of digital in 2008 before taking the group Director of Digital role in 2010.
A regular contributor to panel discussions, industry events and blogs, Paul wants Universal to be part of the conversation about music that can often polarize opinion, and believes that the principles of a free internet and reward for creators can co-exist.
Some recent projects include the Universal Artist Gateway, U Talks and UMG’s Innovations strategy.
He was recently shortlisted for The 2012 Revolution Awards Digital Marketer of the Year, gets most of his news from Twitter, loves making playlists and only takes pictures with

Lou JonesLou Jones, Head of Online & Digital Marketing, M&S






Rob SkinnerRob Skinner, Head of PR & Social Media, PayPal






Nicola ClarkNicola Clark, Head of Marketing and Communications, Chiltern Railways





Ben CarterBen Carter, Global Head of Online Marketing, Betfair




julia monro Julia Monro, Social Media Manager, M&S

Richard Rust, Social & Digital Engagement Manager, Nissan

Rich Rust is the Social & Digital Engagement Manager for Nissan AMIE (Africa, Middle East, India & Europe.)  He manages the cross-functional S&DE team which acts as a centre of excellence, supporting all areas of the business to implement effective Digital engagemenet strategies, including: Marcomms, PR, CRM and CQ.

The Social & Digital Engagement team supports Nissan’s RBUs (Regional Business Units) within the AMIE region, by developing and implementing toolkits, policies and guidelines for best practice Digital Engagement.

The broad scope of work sees the S&DE team involved in all kinds of projects, from supporting major events, such as motorshows – most recently at the Paris Motor Show, which featured a Socially-enabled RFID experience, through to community management of all major social platforms and advising on social media marketing & digital PR campaigns.

Prior to joining Nissan in July 2012, Rich worked for a number of UK PR & Social Media agencies, most recently at Hill & Knowlton, where he worked as Senior Account Director, providing strategic social media advice to key clients.

Sonia Carter, Head of Digital, Kraft Foods