Head of Social Media Innovation, BT Customer Service
A journalist turned social media evangelist, Bian’s career saw her start out as a reporter for India’s first online venture, Rediff.com. She then went on to be Associate Features Editor for ELLE Magazine before moving to England. Since then, Bian has worked for the likes of the Times Education Supplement and spent over 10 years at BT in various roles, both editorial (as Managing Editor of BT Tradespace and Production Manager for BT Business). She now works as Head of Social Media Innovation within BT Customer Service where sets the strategy for and manages BT's social media channels for customer service branded as the popular BTCare that offers service through Twitter, internal and external forums, YouTube and Facebook.